WELCOME TO

BY EVETTE SANTOS

At By Evette Santos, we’re a dedicated stationery business, working tirelessly to create the best planners and journals for our loyal customers who support us year after year, as well as for new customers who believe in our products and our vision.

Everything we sell is designed from scratch, from our daily and weekly planners to our journals, digital planners and accessories. Follow along behind the scenes on Instagram at @byevettesantos.

HUMBLE BEGINNINGS

My name is Evette Santos, and my journey began in 2016 through YouTube, where I built a vibrant community of women through makeup tutorials and sold-out makeup events. During the height of the pandemic in 2020, I decided it was time to take a leap and launch my own business. Inspired but cautious, I started with lashes, creating unique and authentic designs. It felt natural to begin with a beauty product since I had spent years in the makeup industry, but the honest truth was that I didn’t feel fully connected to it. While I loved makeup, launching lashes was more about getting my feet wet in the business world and learning without a significant investment.

Despite this, my lash line taught me valuable lessons, and it was a great way to start small and gain confidence. In 2021, I rebranded my business as “By Evette Santos,” expanding into a lifestyle brand with planners, lashes, jewelry, and more. Though I continued to sell a variety of products, it was clear that planners were at the heart of my business. By our fourth year of launching yearly planners, we embraced this focus and transformed into a dedicated “Planners and Journals” brand.

I still share the journey, the launches and the behind the scenes on Instagram at @byevettesantos.

WORKING FROM MY PARENTS' BASEMENT

Gratitude has been at the core of my journey, especially for my family. They generously offered me space in their basement to run my business, and their unwavering support has been instrumental. My mom, dad, and brothers have been my rock, stepping in to help during the busiest seasons. With nearly 650 orders a day during peak times, it’s a blessing that I couldn’t manage alone. My family treats the business as their own, staying up late with me to ensure every order is processed with care. I couldn’t have achieved this success without them, and as the business continues to grow, I’m excited for what’s next: a bigger space and new possibilities.

GROWING EVERY YEAR

When we first started, I launched with just 300 planners, a big step for a new business. To my surprise, they sold out quickly. In our second year, we increased to 1,000 planners, which sold out within weeks. Our third year saw 2,000 planners, and once again, they all sold before the start of the new year. By our fourth year, we were up to 5,000 planners, continuously selling out and setting new milestones. Every year, we grow stronger, working harder to turn dreams into reality and proving that with determination, anything is possible.

FAITH AND GOD

Faith has been the foundation of everything I do. I believe that without God, none of this would have been possible. I turn to Him in moments of fear, gratitude, and uncertainty. He has blessed me with strength, guidance, and new opportunities. Every small victory, every new milestone, I owe it all to Him. I pray for my business to reach the right people, to be embraced by a community that loves our products just as much as we do. With faith guiding my path, I’m excited to see where this journey leads, always trusting in His plan.

LOOKING AHEAD

From humble beginnings to an evolving brand, By Evette Santos has grown with passion, perseverance, and the support of a wonderful community. We are excited to continue this journey, creating beautiful, functional planners and journals that inspire our customers to dream, plan, and achieve.

Shop our planners, journals and accessories, or come say hello on Instagram at @byevettesantos.

QUESTIONS ABOUT BY EVETTE SANTOS

Who is Evette Santos?

Evette Santos is the founder and designer of By Evette Santos. She began sharing makeup tutorials on YouTube in 2016, launched her first business in 2020, and has focused on planners and journals since 2021. You can follow her on Instagram at @byevettesantos.

What does By Evette Santos sell?

Planners and journals: daily and weekly planners, undated 6-month planners, digital planners, and journals for manifesting and for fitness and wellness. We also make planning accessories, including pens, highlighters, stickers, sticky notes, notepads, bookmarks, index tabs and pencil pouches. Shop everything.

When did By Evette Santos start?

Evette launched her business in 2020, starting with lashes. In 2021 she rebranded it as By Evette Santos and added planners, and by the fourth year of yearly planners the brand became fully focused on planners and journals.

Where can I buy By Evette Santos planners?

At byevettesantos.com. We ship within the U.S. and to many countries around the world, and you can read the details on our Ordering & Shipping page. Schools, teachers and small businesses can ask about wholesale.

Does By Evette Santos have a digital planner?

Yes. Our digital planners are designed to mirror the layout of our hard-copy planners, and we also have the BES Digital Planners app on the App Store. See our digital planners.

How do I contact By Evette Santos?

Email hello@byevettesantos.com or use our contact page. You can also find us on Instagram at @byevettesantos.